Key points that should include a newsletter of law firms

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Newsletter is a tool for building relationships with your current and former clients, to stimulate recommendations and repeat sales. Most lawyers prefer to skip articles about mailings and immediately move on to more interesting things, for example, Internet promotion. Interesting monthly newsletter is not an easy job. It is much easier to pay the bill and your ad will appear on the radio or in the advertising directory. You do not have to change anything in the ad for 6-12 months. But in this way you will spend at least 8 times more money on getting a new client. And the correct distribution will not only tell people who you are and what you are fighting for, but also gives you the opportunity to tell others about you.

The most comfortable way to do an electronic newsletter is automatic mailing services

Working with them, you have to sit down once and write a large number of mailing lists, arrange them in the right way, after which they must be charged into a special email mailing list service. You configure how often this mailing will be sent. And then you simply generate the form or import emails from your base there, or you indicate that everyone who left their coordinates on your website automatically gets into your newsletter. And all these people, with the frequency you set, begin to receive a series of letters. Let’s talk about some law firm newsletter ideas that will help you to create a productive newsletter.

Let there always be a folder on your desktop where you will write interesting ideas. It is always very difficult to just sit down and start writing a newsletter when you have a blank sheet of paper in front of you. You may be surprised by the thickness of the folder, which will eventually become more and more. And you will have a choice about what to write in the mailing list.

It is always very difficult to just sit down and start writing a newsletter when you have a blank sheet of paper in front of you. You may be surprised by the thickness of the folder, which will eventually become more and more. And you will have a choice about what to write in the mailing list.

Add personality to your newsletter. You are not just another lawyer. You have your own life. You have a unique story. It may not be so interesting for you, but it will be interesting for other people to find out about you. Let them know what interests you besides jurisprudence. Show them what’s going on in your family. Do you have any hobbies? Do you like running? Do you have any comments on a recent event? Let people know that you are a living person.

If you are blogging (and this should be done), then it will be even easier for you to start your first newsletter. Articles from your blog can be the basis for newsletter articles.

f you are not generally impressed to disclose your life to other people, then find someone from your environment about whom you might be interested to write.

Hire a person who writes articles. Now there are many good writers who will take great pleasure in finding ideas for your articles and writing them.

Do not forget to look at your personal pictures of children or family members. People love to deal with persons who have some similarities to them. If customers who like you understand that you are the living person, they will love you even more. And if they love you, they will pay you money for services.

Every time you write an article, think about where else you can post it (blog, website, letter to the publisher, professional journal).

Publish your articles on thematic websites on the Internet. Such websites will not only spread your work all over the Internet (which means getting backlinks), but you will also have a permanent place to publish.

Write every day, send every month. Devote time not only to jurisprudence, write about your life. Take a position – create a discussion. Show reviews. Link to your websites and blogs. Create a PDF file of the newsletter and upload it to your website and Facebook page and tell about it on Twitter.

The main rule of distribution is that it should contain at least 50% of useful content for the client. Only in this case, your real and potential customers will not be annoyed and will not refuse your mailing. If there is one advertisement, then the clients will either immediately unsubscribe, or simply stop reading it.